About us

We’re not celebrities. We’re not influencers. We’re just two regular guys who took a swing at starting a ranch—and missed.

Truth is, we gave it everything we had. Blood, sweat, tears. But sometimes life doesn’t go the way you planned. The ranch didn’t work out, but the values behind it stuck with us—hard work, loyalty, grit, and showing up no matter what.

Out of that failure came something unexpected: this brand. What started as a side hustle turned into a full-blown mission. We wanted to build something that stood for the kind of folks who know what it’s like to chase a dream, fall flat, and get back up swinging.

Every design we drop, every product we put out—it’s all rooted in that same mindset. If we wouldn’t wear it ourselves, it doesn’t make the cut.

We didn’t plan for this. But it’s real. It’s ours. And it means everything to us.

So whether you’ve been rocking with us from the jump or just stumbled across us—welcome. We’re glad you’re here.